On a dirt road on the way to the small town where her father hails from, Fiona remembered that some thirty or so hours ago she bid her friend Michelle good-bye and told her that she will be gone for a month to spend time in a third-world country. She briefly enumerated to Michelle what comforts she would not have access to while on vacation: plumbing, potable water from the tap, electricity, and most importantly,...
For many, the idea of going into business means selling products to consumers. This is perfectly understandable, since that is the form of business that people are most familiar with. It is also the most common idea to come up when someone thinks or talks about starting a company. There are more than a few factors that need to be kept in mind when running that sort of business, even if the owner has decided that...
Always work on your marketing message.
A good marketing message tells the customers what you do and how you can help them.